I readily admit to being among those who have long believed that, for the most part, the MSM has been biased against the Iraq war, this bias has had a substantial impact on public opinion, and the erosion of the public’s support for the war, by contributing to the narrowing of policy options available to the Bush Administration, has been one of the factors hindering an effective prosecution of the war. This belief has no doubt been influenced by one of the seminal experiences of my youth. As a young adult in January 1968, I well recall the Vietcong’s Tet Offensive and the media’s harsh reaction to it. My recollection that Tet had an immediate, sharply negative impact on public opinion was seemingly substantiated by a recent op-ed in the New York Times. In that commentary, the authors said that, in Tet’s aftermath,
Approval of President Lyndon B. Johnson’s handling of the war slipped to a low of 26 percent. Before Tet, 58 percent of Americans described themselves as “hawks” who wanted to step up American military involvement in the war, while 26 percent described themselves as “doves” seeking to reduce it. Two months after Tet, doves narrowly outnumbered hawks.
No doubt because the statistics conformed to my memories of that time—perhaps better said, to my preconceived notions—I glossed over two things: specific dates were not cited, and the statistics intermingled the answers to two quite different questions: how well LBJ was handling the war and hawks versus doves.
I had yet to pay attention to these shortcomings when I started the research for this post. I anticipated that, by digging into the past, I would uncover evidence supporting both the findings reported in the op-ed and my personal recollections. Had I found what I thought I would find, I would then be able to add to the body of opinion that has indicted and convicted the MSM for its role in the Iraq war.
It didn’t turn out that way. Wandering my way through the archives of the New York Times and TIME magazine (not to mention Walter Cronkite’s televised editorial of February 27, 1968), I found plenty of examples of negatively-slanted reporting, op-eds, and editorials. If the media had a profound effect on public opinion, it should have been visible in the results of polls taken in the first few weeks and months after Tet. Support for the war, which was declining before Tet, should have eroded at a quicker pace after the Vietcong’s offensive. The fact is, however, that opposition to the war did not grow at an accelerating rate after Tet. Accordingly, it simply can’t be argued that the print and television media had a measurable impact on the public’s perceptions and attitudes.
During the Iraq war, there has been no single military event as prominent as was Tet. In terms of the intensity of media coverage, the Abu Ghraib scandal probably stands at the top of the list. Abu Ghraib, however, was a self-inflicted wound; it was not an occurrence initiated by the enemy. As a result of my research, then, I’m no longer willing to accept as a self-evident truth the notion that the bias of the media, undeniable as it may be, has fueled the rising disenchantment with the war. As someone who has been a frequent, harsh critic of the editorial position of the New York Times (and others), this change in my viewpoint is anguish-inducing. But facts are facts.
Tet did have an effect on opinion, but it was on government, not public opinion. A considerable number of senators, generals and elder statesmen (for instance, Dean Acheson) who served as informal advisers to LBJ who had previously supported the war and the manner in which it was being prosecuted suddenly had severe misgivings. It would be a severe stretch to attribute their changes of heart to the media’s reaction to Tet. Instead, Tet called into question the validity of assumptions that had long been taken for granted, including the efficacy of America’s military strategy, the precise nature of the U.S. commitment to the South Vietnamese government, the capabilities of the Army of the Republic of Vietnam (ARVN), and the ability of South Vietnam’s political leaders to gain the allegiance of the people they ruled.
Tet brought to the surface questions that are remarkably similar to those now being asked within government circles about Iraq. Less than a month after Tet began, there was a new Secretary of Defense and the beginning of a reappraisal of Vietnam policy. As an instigator of change, it might be said that the the threat—and subsequent reality—of Democrats taking control of the House and Senate is to Iraq what Tet was to Vietnam.
This post is quite different from what it was intended to be. I expected it to substantiate the view that the media has a large impact on public opinion. Instead, it provides evidence to the contrary. In addition—and I think, more importantly—it documents the changes in government opinion and Vietnam policy and notes the several similarities between the events of the first few weeks after Tet and the current ground swell of support for a “course change” in Iraq.
HOW THE MEDIA REACTED TO TET
The first report of the Tet offensive, published on January 30, said that “American forces seemed dismayed at the success of the closely coordinated attacks” and that an American spokesman said “This isn’t infiltration anymore . . . It is an invasion.” The next day, the Vietcong, wearing South Vietnamese Army uniform, seized parts of the U.S. embassy in Saigon and held them for six hours. Despite prior public warnings by the Saigon police, “the raid seemed to have caught both the Americans and the South Vietnamese by surprise . . . There were no tanks or heavy weapons to meet the enemy.” The raid also took the Johnson Administration by surprise.
On February 1, the Times reported on the views of American intelligence officials and the Pentagon:
United States intelligence officials believe that the enemy hopes to foster war-weariness; to strengthen opposition to the war in the United States and in South Vietnam, and to force the allies to enter negotiations at a disadvantage . . . The over-all strategy of the enemy, as interpreted in the Pentagon, is aimed primarily at political and psychological objectives. The terrorist attacks in Saigon and elsewhere were intended as “headline-grabbers†. . . and to impress United States and South Vietnam public opinion with the enemy’s strength . . . The “one-shot†efforts were launched in most cases by terrorist or sapper squads, also called “suicide squads†. . . As the military see the situation, the widespread Vietcong attacks resulted in a loss of face for the United States and South Vietnam and will have intangible political and psychological effects.
The parallels between this assessment of the Vietcong’s objectives and those of today’s Iraqi insurgents are striking. The goals and the tactics—surprise, terrorism and the use of “suicide squads”—are the same. The difference is that, instead of a sudden, massive escalation of the level of violence against civilians, the Iraqi insurgents have steadily increased the level of violence over a protracted period of time.
The tone of editorials and op-eds published by the Times during the first four days of February were decidedly pessimistic:
- In the first of its editorials, the Times talked about the “limitations” of American power, criticized the optimistic assessments made by U.S. officials in November 1967, and predicted a longer, harder war:
The enemy’s Tet offensive . . . offers further painful proof of the limitations of American power in Asia . . . the Communists have undermined the optimism about the course of the war voiced in Saigon and Washington within the last few months. These are not the deeds of an enemy who fighting efficiency has “progressively declined†and whose morale is “sinking fast,†as United States military officials put it in November. Enemy initiatives inside South Vietnam and along its borders suggest that the United States and its allies cannot yet be said with accuracy to be “winning†. . . The Communists surprising capacity and will to mobilize and to strike . . . suggest that the road to a clear-cut military victory, if that is the road chosen, will be longer and costlier and will require substantially more troops than the Administration has yet admitted, perhaps even to itself.
- In a distant echo of the differing perspectives on the course of the Iraq war, the Times, in its second editorial, took note of the growing ranks of Congressional “doves,” who were deeply disturbed by Tet, and the Johnson Administration’s “hawks,” who denied that Tet was a military setback for the U.S. This editorial brings to mind Vice President Cheney’s remark that heightened violence in Iraq indicated that the insurgency was on its last legs.
Doves tended to believe that their criticism of the war was sustained, while hawks suggested that the wave of terrorism would prove to be a last desperate effort by defeated men . . . Among numerous middle-of-the-roaders who had tended to support the Administration, there was a current of shock and amazement. “What happened?†one Senator demanded. “I thought we were supposed to be winning this war.†“This is really disturbing,†a Southern Democratic member of Congress said. “We’ve been led to believe we were on top of things militarily and past the stage when we were subject to this kind of thing†. . . Officially, the Administration presented an undisturbed face. Gen. Earle G. Wheeler, the Chairman of the Joint Chiefs of Staff [said that] “the enemy effort has not been successful.â€
- While it was willing to admit that the “lasting military effects of these daring enemy thrusts may be relatively slight, as U.S. military authorities predict, the third editorial questioned the credibility of the Administration and the soundness of the American Vietnam strategy. Of particular interest is its skepticism regarding the South Vietnam government, which sounds very much like today’s unease regarding the Maliki government.
The enemy’s Tet offensive has been dismissed by some American officials as a “one-shot effort,†a “psychological gambit,†a “diversionary tactic†and anticipated fireworks. Although the full scope and impact . . . cannot yet be measured, it is evidently far more serious than any or all of these assessments acknowledge . . . Initial Communist successes throw doubt on recent official American claims of progress in the war and “pacification†efforts, undermine faith in the efficacy of allied military and political strategy and raise serious questions concerning the competence of the South Vietnamese Government and its armed forces, which had responsibility for defense of the cities . . . It is in their political effects that this week’s stunning Communist successes are potentially most damaging. Ambassador Bunker’s assumption that the South Vietnamese people will resent the Vietcong attacks and that the offensive will hurt the enemy politically is surely wishful thinking . . . the central problem in South Vietnam remains internal and political. This week’s Communist victories are indicative of the weakness of the political structure on which the American military effort in Vietnam is based, and threaten to compound that weakness.
- In its fourth editorial in as many days, the Times averred that the inescapable problem in Vietnam had been “put bluntly” by outgoing Defense Secretary McNamera (who was replaced by Clark Clifford), who said “This total effort is one in which the people of South Vietnam must play the primary role. No matter how great be the resources we commit to the struggle, we cannot provide the South Vietnamese with the will to survive . . .†In an op-ed published on the same day, James Reston added that “The dramatic events of the last few days have given [Washington] the feeling of dealing with something wholly alien and inexplicable and therefore with forces entirely unpredictable.” Both the editorial and the op-ed have an eerily familiar ring.
- Only nine days after the Tet offensive began, the Times was calling the war a stalemate and advocating a negotiated settlement:
The Administration’s organized optimism over the “failure†of the Vietcong’s Tet offensive is unfortunately ill-founded . . . even if the military side of the Communist “general offensive†achieves little against American power—as is to be expected—the more serious political, administrative and psychological effects have yet to be assessed . . . The psychological damage is tremendous . . . the Saigon Government and its Army have been exposed in all their weakness . . . Politically as well as militarily, stalemate appears as the unavoidable outcome of the Vietnam struggle . . . A negotiated settlement seeking a political accommodation under international supervision remains the alternative to a prolonged war of attrition, a war that neither side can win.
The themes of (1) governmental optimism that lacked credibility, (2) the limitations of American military power, (3) the weakness of the client state and its army, (4) “winning” being beyond our reach, and (5) the involvement of other parties in negotiations are as much a part of the current conversation about Iraq as they were 38 years ago in the aftermath of Tet.
For their part, U.S. Government officials, including Vice President Humphrey, persisted in an efforts to reassure a worried public. On February 17—nine days after the last of the quoted Times editorials—officials, while admitting that the offensive had been “a major political and psychological victory for the enemy, particularly in Europe,” stated that the Vietcong had failed to achieve their objectives of “overthrowing the South Vietnamese Government and establishing control in many of the major cities.” Two days later, Ellsworth Bunker, the U.S. Ambassador to South Vietnam, declared that the allies were stronger than before Tet and that the ARVN had “turned in an excellent performance” in the recent fighting. A week later, General Westmoreland, the commander of U.S. forces in Vietnam, told Americans that the enemy had suffered a military defeat and advocated staying the course, saying that “I see no requirement to change our strategy.”
Walter Cronkite, who had recently returned from Vietnam, offered his huge audience a dramatically different perspective on February 27:
We have been too often disappointed by the optimism of the American leaders, both in Vietnam and Washington, to have faith any longer in the silver linings they find in the darkest clouds. They may be right, that Hanoi’s winter-spring offensive has been forced by the Communist realization that they could not win the longer war of attrition, and that the Communists hope that any success in the offensive will improve their position for eventual negotiations. It would improve their position, and it would also require our realization, that we should have had all along, that any negotiations must be that—negotiations, not the dictation of peace terms. For it seems now more certain than ever that the bloody experience of Vietnam is to end in a stalemate.
To say that we are closer to victory today is to believe, in the face of the evidence, the optimists who have been wrong in the past. To suggest we are on the edge of defeat is to yield to unreasonable pessimism. To say that we are mired in stalemate seems the only realistic, yet unsatisfactory, conclusion . . . it is increasingly clear to this reporter that the only rational way out then will be to negotiate, not as victors, but as an honorable people who lived up to their pledge to defend democracy, and did the best they could.
So did TIME. In a March 1 article, the magazine directly contradicted Humphrey, Bunker and Westmoreland:
At the uppermost levels of the Administration and the Pentagon, where optimism has been endemic from the war’s earliest days, officials were still trying to find something comforting in the recent Communist Tet offensive despite all of the evidence to the contrary. Vice President Hubert Humphrey declared that the Saigon regime “if anything has been strengthened by the attack,” and on TV the U.S. Ambassador to Saigon, Ellsworth Bunker, in effect agreed. Despite some qualifications made by both men, such statements sounded absurd.
The Wall Street Journal, which had been a firm supporter of the Administration’s war policies, had a sudden change of heart:
We think the American people should be getting ready to accept, if they haven’t already, the prospect that the whole Viet Nam effort may be doomed; it may be falling apart beneath our feet. The actual military situation may be making academic the philosophical arguments for the intervention in the first place.
Sometime during the first week of March, the Administration’s words took an ominous turn. Assistant Secretary of State William Bundy confirmed that there had been “a change in the basic strategy” of the North Vietnamese: “They have sent down a great deal more equipment [and men] . . . I see no easy end to this war.” The Chairman of the Joint Chiefs, who had conferred with General Westmoreland, said “We must expect hard fighting to continue. The enemy retains substantial uncommitted resources.” The new Defense Secretary, Clark Clifford, and LBJ both said America would stay the course, with LBJ saying “I do not believe that America will ever buckle,” and there must be “no breaking of our trusted commitments, no weakening of will that would encourage the enemy and prolong the bloody conflict.
Here, too, there are distinct parallels with Iraq; specifically, Bush’s repeated assertion that we will stay in Iraq until “our mission is completed” and his continuing support for Prime Minister Maliki, notwithstanding the views expressed in National Security Adviser Hadley’s memo.
In its March 8 issue, Time concluded that “all the signs” indicated that LBJ was “once more going through the process of preparing the nation for news of a major notch-up in the war.” The notch-up came on March 9, when Westmoreland requested an additional 206,000 troops. At the time, there were 510,000 American soldiers and Marines in Vietnam.
The Times reacted by arguing that what was needed was a new strategy, not more troops:
If victory is to be the American objective, neither 50,000 nor 200,000 more American troops will be enough. But if the American aim is simply to deny victory to the Communists, to impose a stalemate that can only be resolved by a negotiated settlement – a settlement that accepts the Vietcong as a continuing political factor in the country – then a half-million American troops should be more than sufficient. What is needed is a new strategy designed to achieve this country’s limited objective with economy of force.
In his March 31 address to the nation—at the end of which he announced that he wouldn’t seek reelection, LBJ stated, as would President Bush decades later, that as our client’s forces stood up, ours would stand down:
Our presence [in South Vietnam] has always rested on this basic belief: The main burden of preserving their freedom must be carried out by them . . . We and our allies can only help to provide a shield behind which the people of South Vietnam can survive and can grow and develop. On their efforts – on their determinations and resourcefulness – the outcome will ultimately depend . . . We shall accelerate the re-equipment of South Vietnam’s armed forces in order to meet the enemy’s increased firepower. And this will enable them progressively undertake a larger share of combat operations against the Communist invaders.
HOW PUBLIC OPINION REACTED TO TET
By the end of March, there were plenty of reasons for a sizable increase in opposition to the war on the part of the American public. A significant segment of the center and center-right mainstream media—the New York Times, the Wall Street Journal, TIME magazine, and CBS News’ Walter Cronkite—had put forth a lengthy list of concerns about the war and its prosecution.
- Most importantly, the seeds of what would become widely known as the “credibility gap” had been planted and disseminated. The Administration was criticized for his overly-optimistic pre-Tet assessments of the war and for its equally overstated optimism in the weeks following Tet.
- The Administration, by claiming (correctly) the enemy had failed to accomplish its objectives and had suffered a military defeat and the South Vietnamese forces had performed admirably. The media painted an entirely different picture: while conceding that the Vietcong had been defeated militarily, the media nonetheless decided (1) the enemy was stronger than previously believed, (2) winning the war was now out of the question, (3) the best that could be hoped for was a stalemate, (4) the U.S. military strategy (“search and destroy”) had been shown to be ineffective and had to be entirely rethought, and (5) the performance of the South Vietnamese Government and its armed forces was seriously deficient.
- After several weeks of asserting that all was well, General Westmoreland called for a 40 percent increase in the American force level. This demand that, in addition to contradicting the rosy picture that had been previously painted, indicated that the Administration intended to stay the course. Staying the course in Vietnam meant continuing to increase the size of the American footprint.
The sharp increase in disapproval of the war that might have been expected didn’t materialize. Throughout the war, the Gallup organization frequently asked the following identically-worded question: “In view of the developments since we entered the fighting in Vietnam, do you think that made a mistake sending troops to fight in Vietnam?” Among respondents under age 30, support for the war slightly increased (from 51% in early February to 54% in April); for those between 30 and 49, support was unchanged (at 44%); for those over 49, support modestly declined (from 36% to 31%). Overall, then, there was very little change.
A recent article in Parameters, the U.S. Army War College Quarterly, casts additional light on public opinion during the Tet period. In “War Policy, Public Support, and the Media,” William Darley refers to a book published in 1996 (“The Military and the Media, 1968-1973“) by William Hammond, who, per Darley, is “regarded by many as the premier authority on military and media relations during the Vietnam War.”
In his book, Hammond concluded that there was little evidence to support a causal relationship between the tone of editorial reporting and the general public opinion. For example, he notes the following with regard to public opinion polls taken during and immediately following the Tet Offensive:
Whatever the pessimism of the press, however, the majority of Americans went their own way. Queried by the Gallup Poll on whether they considered the war a mistake, 45 percent responded “yes,†the same percentage as in December 1965; 43 percent said “no,†a drop of 3 points; and 12 percent had no opinion. Even more telling, the number of those who considered themselves “hawks†on the war rose 4 percentage points between December and February, while those who saw themselves as “doves†fell by the same percentage. The number of those expressing confidence in the government’s military policies in South Vietnam rose from 61 to 74 percent. Queried by Louis Harris on whether a bombing halt would hasten the chances for peace, 71 percent of respondents favored continuing the bombing, a rise of 8 points over the previous October, while the number of those favoring a halt fell from 26 to 18 percent. [emphasis added]
Darley reacted to these findings with this:
Thus, if Hammond’s interpretation of polling is a correct analysis of US domestic public opinion through the first part of 1968, the factual content of media reports, in most cases accompanied by editorial content opposing the war, evoked in a significant segment of the US public a desire for more—not less—aggressive and decisive action to finish the war on terms favorable to the United States. [emphasis added]
Importantly, Hammond drew a distinction between support for the war and support for the Johnson Administration:
If Americans were unwilling to repudiate the war, they nonetheless appeared increasingly dissatisfied with their President. Willing to back any decision he made, they saw little forward motion on his part. . . . The air of indecision that hung about his policies as a result took a toll on his standing in the polls, where disapproval of his handling of the war rose from 47 to 63 percent by the end of February. . . . If the gloomy reporting of the press had little effect on American public opinion, it nonetheless reinforced doubts already circulating within the Johnson Administration. [emphasis added]
The next section of this post will deal with the “doubts already circulating within the Johnson Administration.” Before discussing those doubts, this key conclusion reached by in 1996 study by Eric V. Larson of RAND is worthy of note:
One of the most important findings of this study is the central role of leadership—and divisions among leaders—in support for military operations and preferences regarding strategy and the level of commitment. Many public opinion analyses tend to ignore leadership or to treat it simplistically as presidential manipulation of public opinion or a search to find justifications that will resonate with the public. . . . Substantial evidence supports the proposition that leadership consensus or dissensus is an essential element in the character of public support for US military interventions. [emphasis added]
HOW GOVERNMENT OPINION REACTED TO TET
The media quickly detected a change in the mood of various Congressman and officials in the Administration. Less than two weeks after the start of the Tet Offensive, the New York Times, in “War Doubts in Senate: Misgivings Over Administration Policy Said to Spread as Offensive Continues,” said that
. . . the current enemy offensive in Vietnam seems to be setting off within the Senate a critical political reaction against the validity as well as the credibility of the Administration’s policy . . . [Senator Robert Kennedy] sounded a widespread concern last week when he said the Vietcong offensive had “shattered the mask of official illusion†about the circumstances in the Vietnam war . . . [Senator Henry Jackson] said that recent events “demonstrate the need to take a good hard look at the attitude of the South Vietnamese Government in the military effort and the pacification program†. . . The same point is being carried by other Senators to the private conclusion that the United States may have fulfilled its commitment to help the South Vietnamese Government.
TIME followed suit:
“It is time for the truth,” said Robert Kennedy. “It is time to face the reality that a military victory is not in sight and that it probably never will come.” Agreed Bobby’s senior colleague, Jacob Javits, in a Senate speech: “We do not yet have a winning strategy in Viet Nam. The situation there is basically stalemated.” Senate Majority Leader Mike Mansfield likewise called for a major reassessment of the U.S. commitment . . . Senator Edward Kennedy, fresh from a visit to Saigon, warned that if the Vietnamese “are unwilling to accept their responsibilities, then the American people, with great justification, may well consider their responsibilities fulfilled.” Taking up his brother’s theme, Bobby Kennedy told his Chicago audience: “Enormous corruption pervades every level of South Vietnamese official life.” Washington’s Democratic Senator Henry Jackson, a staunch Johnson supporter, demanded that “the Saigon government get off its duff and get moving.”
In its March 1 issue, TIME turned its attention from the Senate to the executive branch:
. . . middle-and lower-echelon officials at the State Department, the Pentagon and U.S. headquarters in Saigon voiced profound pessimism. They were dismayed by the uncertain performance of the South Vietnamese government, dejected by the demoralization of a populace suddenly feeling even less secure than before, disappointed by the failure of U.S. intelligence in anticipating the scope of the Communist move at a time when such attacks clearly should have been anticipated.
As word that Westmoreland was about to request a substantial increase in the U.S. force level began to spread, the Senate’s criticism of the war intensified:
For the first time, some supporters of Administration policy expressed doubt publicly as to whether the Administration should commit more forces to Vietnam, particularly without consulting Congress . . . [Senator Robert Kennedy] said it was “immoral and intolerable to continue the way we are†in Vietnam. He warned that the President would be making “a major mistake to escalate†the war “without the support and understanding of the Senate and the American public.†. . . Senate Democratic leader Mike Mansfield declared “We are in the wrong place and we are fighting the wrong kind of war.†. . . Behind the decision to take to the attack again was a feeling that the war in recent weeks had taken a serious turn to the worse and that the Senate should speak out in offering advice to the Administration . . . Senator William Fulbright renounced the 1964 Gulf of Tonkin resolution . . . The resolution is “null and void†because it was obtained on the basis of “misrepresentations†by the Administration about the mission of the two destroyers . . .
Immediately after Westmoreland’s request was made public, the New York Times reported that it has stirred debates within the Defense and State Departments:
Senior Pentagon civilians have put forward a written counter proposal to President Johnson, calling for a shift in American strategy to a concept of close-in defense of populated areas with more limited offensive thrusts than at present. Much of the military hierarchy is reported to oppose this approach . . . the enemy’s winter offensive has had such stunning impact in some high civilian officials here that they question privately whether the Government should not lower its was objectives. Some have suggested that the ground be prepared for a political compromise with the Vietcong. But that is a position that President Johnson and his inner circle of advisers firmly reject at this point.
More than ever [the Tet Offensive] has left a sense of weariness and irritation over the war. Officials themselves comment in private about widespread and deep changes in attitudes, a sense that a watershed has been reached and that its meaning is just now beginning to be understood . . . another official . . . recalled the Government’s optimistic estimates of progress last fall. “We know now that we underestimated the enemy’s capacity and his will to fight and overestimated our progress. We know now that all we had constructed was built on sand.â€
Even supporters of Administration policy . . . are openly critical of American combat strategy. Senator Richard Russell, chairman of the Senate Armed Services Committee, has suggested that the United States has lost the battlefield initiative not only through the enemy’s bold tactics but by what he calls its own defensive, gradualist psychology.
On March 11, Secretary of State Rusk testified before the Senate Foreign Relations Committee, promising an “A to Z” review of the war:
Rusk found the Senate Foreign Relations Committee, which has long been critical of the Administration’s policy, turning toward direct opposition to the war . . . Stuart Symington (D-Missouri) and Clifford Case (R-NJ) openly condemned the Administration’s policy as sterile and contrary to American interests . . . Rusk described the current situation as “serious†but “not hopeless.â€
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The overwhelming weight of the evidence presented here indicates that rapidly mounting misgivings about the war in the Senate and among State and Defense Department officials were not a response to public pressure. In addition to the earlier noted poll results and interpretations thereof, there’s this item reported in the March 8 issue of
TIME:
In the supposedly dovish stronghold of Concord, Mass., voters defeated a resolution opposing “continued U.S. prosecution of the war” by a 2,188-to-1,405 margin.
The Tet Offensive was the turning point of the war, but not because of its impact, mediated by newspapers and television, on public opinion. Tet marked the beginning of the U.S. withdrawal from Vietnam because of its impact on the perceptions of individuals in both the legislative and executive branches of the U.S. Government.